"Born in Bend"
That's one of the things we like to say around the sprawling corporate offices here at Packasport (just kidding, our office isn’t sprawling nor corporate). But what the heck does "Born in Bend" even mean?
Bend, a city of 106,000 in central Oregon, is where Packasport was first brought to life. The company was headquartered in Bend from 1993 to 2006 before moving corporate offices and manufacturing to the Eugene area, about 140 miles west of Bend.
There's good reason a place like Bend gave rise to a rugged, rooftop cargo box like Packasport. It's the lifestyle.
Bend is just 21 miles to Mount Bachelor, a ski area with 101 runs and more than 3,300 feet of vertical. The Deschutes River, a paddling, rafting and fishing all-star, runs through the heart of town. It's close to Smith Rock, known as the birthplace of American sport climbing. A mere 90 minutes from Bend is the McKenzie River bike trail, with a reputation as the best single-track mountain bike trail in North America. Hundreds of miles of less famous tracks are in and around town.
Bend and Packasport are so closely aligned that the parking lot at Bachelor was where a former operations manager of the brand found inspiration for redesigns and new products. The employee, reportedly, took his direction by looking at the vehicles parked by skiers and snowboarders.
As much as Bend residents (Benders? Bendenites? Bendonians?) love the outdoors, they love Packasport, too.
In a 2012 story in the Bend Bulletin newspaper, a local rack dealer noted that in the town, Packasport boxes adoring rooftops are so ubiquitous that people can "walk on 'em."
You might long to live in a place like Bend (note: real estate prices have skyrocketed there since the COVID pandemic began: the average house price now tops $550,000), or maybe you just visit there. Either way, it's good to know that Packasport has its' DNA in a place defined by active, healthy lifestyles.